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An Advertiser Creates a New Search Campaign with the Goal

Question 139

Multiple Choice

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?


A) Automatic cost-per-click (CPC)
B) Manual cost-per-click (CPC)
C) Cost-per-thousand impressions (CPM)
D) Cost-per-accusation (CPA)

Correct Answer:

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