John Has Started a New Business That Sells Bumper Stickers

Multiple Choice

John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEM based on web content
B) PPC models
C) SEO for good web content
D) CPM models