Fred Is Helping a Client to Create Ads for Google

Multiple Choice

Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

A) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
B) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
C) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
D) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.