Jeff Has Created an Ad for His Company

Multiple Choice

Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the message 'Low Quality Score' in the Status column of the keywords tab. Which of the following methods is the most likely approach, to improve the Quality Score of the advertisement?

A) Optimize the ad
B) Change the bid to match the first page bid estimate
C) Increase the bid for the ad
D) Change the ad to an image ad