Beth Is Advising Mark on His Online Business and His

Multiple Choice

Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?

A) Client
B) Branding
C) Direct response
D) Conversion