You Run a Heavy-Machinery Business and Use Your Website to Generate

Multiple Choice

You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main "macro conversion" for your site?

A) A potential customer visits a lead form, but doesn't fill it out or submit it.
B) A potential customer fills out and submits a lead form.
C) A potential customer downloads a spec sheet for one of your machines.
D) A potential customer signs up for your weekly newsletter.
E) A potential customer joins your social media community.