Marybeth Usually Shops for Her Wardrobe in Various Department Stores

Multiple Choice

Marybeth usually shops for her wardrobe in various department stores. However, when purchasing shoes, she shops only at Great Shoes. Marybeth's allegiance to Great Shoes is an example of

A) brand loyalty.
B) extended problem solving.
C) composite segmentation.
D) impulse buying.
E) retailer loyalty.