Multiple Choice
Hot Topic is a specialty retailer with an assortment that interests young teens. Merchandise ranges from T-shirts to music to jewelry to makeup, all geared to the interests of young teenagers. Therefore, Hot Topic is catering to a particular
A) consideration set.
B) demographic set.
C) reference group.
D) psychosocial segment.
E) retail market segment.
Correct Answer:
Verified
Correct Answer:
Verified
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