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    Exam 4: Customer Buying Behavior
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    The Principal Need That Is Satisfied When Purchasing a Jaguar
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The Principal Need That Is Satisfied When Purchasing a Jaguar

Question 92

Question 92

Multiple Choice

The principal need that is satisfied when purchasing a Jaguar automobile is:


A) Physiological
B) Rational
C) Functional
D) Social
E) Hedonic

Correct Answer:

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