A Retailer That Uses an Everyday Low Pricing (EDLP)policy

Multiple Choice

A retailer that uses an everyday low pricing (EDLP) policy:

A) relies upon coupons to persuade customers to return to their stores.
B) creates low prices through the use of sales promotions.
C) will invest more in weekly newspaper advertising than supermarkets that use a hi-lo pricing strategy.
D) is attempting to limit the customer information search to the retailer's offering.
E) uses a fluctuating pricing strategy on nonfood items.