Which of the Following Is NOT True in Describing Changing

Multiple Choice

Which of the following is NOT true in describing changing performance beliefs after getting into the consideration set?

A) A retailer should improve its performance on all benefits.
B) A change in a performance belief about an important benefit should result in a large change in customers' overall evaluations.
C) It is costly for a retailer to improve its performance on all benefits.
D) Retailers must focus on improving their performance on those benefits that are important to customers in their target markets.