Last Year Irma's Husband Passed Away

Multiple Choice

Last year Irma's husband passed away.She still lives in the home they shared,and she often deals with minor household problems like a loose window.Every time she has a problem with the house,she drives to Lowe's.The employees always help her get what she needs,and they show her how to accomplish whatever maintenance or repair is necessary.To get to Lowe's she has to drive past a Home Depot and two other do-it-yourself type stores,but because she has such great _______ for Lowe's,she will not even consider shopping at a store closer to her home.

A) store awareness
B) consumer attachment
C) store loyalty
D) brand recognition
E) brand awareness