The Following Information Is Available for Some of Branson's Segments

Essay

The following information is available for some of Branson's segments (all amounts are in millions):
$$\begin{array} { | l | l | l | l | } \hline & \text { North America } & \text { Asia } & \text { Central America } \\\hline \text { Segment sales } & \$ 5,190 & \$ 750 & \$ 2,350 \\\hline \text { Segment operating income } & 1,494 & 273 & 1,127 \\\hline \text { Segment average assets } & 4,700 & 541 & 1,382 \\\hline\end{array}$$ a. Determine the segment return on assets for each geographic segment.
b. Comment on the results. How do the segments compare with respect to profitability?