The Following Segment Information Is Available for the Three Regions

Essay

The following segment information is available for the three regions of the country in which Fresh Snacks, Inc. does business (all amounts are in millions):
$$\begin{array} { | l | c | c | c | } \hline & \text { Midwest } & \text { West } & \text { Sauth } \\\hline \text { Segment operating income } & 120 & 380 & 75 \\\hline \text { Segment average assets } & 310 & 782 & 103 \\\hline\end{array}$$ a. Determine the segment return on assets for each geographic segment.
b. Comment on the results. How do the segments compare with respect to profitability?