Multiple Choice
Which of the following concerning the use of fear appeals is not supported by research?
A) Fear appeals may motivate change by increasing the incentive to think carefully about the arguments in the message.
B) Fear appeals are generally less effective than messages that do not provoke fear.
C) Fear appeals are most effective when they include specific information on how to avoid the threat.
D) Fear arousal may reduce the ability of already fearful message recipients to carefully process a message.
Correct Answer:

Verified
Correct Answer:
Verified
Q22: Jon and Kate give consecutive speeches on
Q23: Oscar, an advertiser, develops a commercial for
Q26: Wegener et al.(1995)found that happy participants used
Q28: Which means of persuasion is least obvious
Q29: When she first joined the Army, Stephanie
Q31: Research indicates that subliminal influence<br>A) never occurs.<br>B)
Q56: Roger and Mike always seem to disagree
Q108: Research demonstrates that exposure to weak versions
Q113: Explain the difference between the central and
Q131: Marge believes rather strongly that more money