Farooq and His Coworkers Are Trying to Develop a Creative

Multiple Choice

Farooq and his coworkers are trying to develop a creative direct mail campaign that will increase sales of their new snowboard.Which of the following strategies is least likely to yield high-quality ideas?

A) Hold a brainstorming session with a facilitator trained in group brainstorming
B) Form an interactive group employing electronic brainstorming
C) Hold a brainstorming session using Osborn's ground rules for brainstorming
D) Create "nominal groups" and work independently