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________ Entails the Placement of Announcements and Persuasive Messages Purchased

Question 63

Multiple Choice

________ entails the placement of announcements and persuasive messages purchased by retailers and other organizations that seek to inform and/or persuade members of a particular target market or audience about their products, services, organizations, or ideas.


A) Market research
B) Coolhunting
C) Advertising
D) Market overhang
E) Journalism

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