Multiple Choice
Michael, an actor, plays the protagonist in a sitcom. As per his contractual obligations, he is required to be seen drinking Fizzy Cola, a brand of soda pop, at least once in every episode. Which of the following terms best reflects this situation?
A) Product placement
B) Sample
C) Rebate
D) Public relations
E) Personal selling
Correct Answer:

Verified
Correct Answer:
Verified
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