A Sporting Goods Retailer Anticipates Running a Print Advertisement Campaign

Multiple Choice

A sporting goods retailer anticipates running a print advertisement campaign during the beginning of the year in support of customers' anticipated New Year's resolutions to get in physical shape. The sporting goods retailer asks its key vendors to partner with it in covering the expenses of the ad campaign. Vendors agree to support the ________ as long as they are certain that their products will be featured in the advertisements.

A) co-op advertising
B) partnering promotions
C) double truck
D) double pocket promotion
E) spot promotion