Steve Has Convinced Top Management at His Company That They

Multiple Choice

Steve has convinced top management at his company that they can use data-mining techniques to develop new marketing strategies. One of the keys to the success of his suggestion is

A) obtaining a powerful mainframe computer that can perform sophisticated statistical analysis on huge amounts of data.
B) converting all data into a quantitative format so that it can be easily manipulated.
C) outsourcing all IT functions to an outside expert that can look at the data with "fresh eyes."
D) finding a way to access and integrate information from all of the different departments and divisions within the organization.