The Mifflin Cable Store in Buffalo Is Currently Offering a Fabulous

Multiple Choice

The Mifflin Cable store in Buffalo is currently offering a fabulous marketing strategy for potential new cable and Internet customers. Mifflin Cable offers new customers who purchase a cable and Internet package a DVR, modem, and all other necessary equipment with a two year contract. In terms of Porter's Five Forces what is Mifflin Cable attempting to achieve with this marketing strategy?

A) Increase buyer power
B) Increase substitute products
C) Decrease supplier power
D) Decrease buyer power