Toby Bertram Is an Incoming Freshman at Your College

Multiple Choice

Toby Bertram is an incoming freshman at your college. Toby is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop. In an effort to save money, Toby begins a Facebook group finding other college students who need to purchase laptops. Soon, Toby's Facebook group has close to 100,000 students. Toby decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Toby using to purchase laptops?

A) Collecting business intelligence
B) Decreasing entry barriers
C) Purchasing a substitute product
D) Increasing buyer power