When a Regular Customer Calls a Well-Known Pizza Delivery Restaurant

Multiple Choice

When a regular customer calls a well-known pizza delivery restaurant, the order-taker types in the caller's name. The computer screen shows the customer's address, phone number, directions to his or her house, his or her usual order, and the date and frequency of orders. If the customer has not ordered during a two-month period, or the average number of orders has been down, then the pizza parlor mails them a coupon of their favorite pizza. Which of the following does the pizza parlor use?

A) Data warehouse
B) Data scrapping
C) Web scrapping
D) Direct marketing
E) Direct account management