Multiple Choice
Electronic retailers can collect transaction data for their data warehouse, but they can also collect information by placing cookies on a visitor's hard drive. Cookies are
A) viruses.
B) frequent-shopper rewards.
C) text files that identify pirated software.
D) files that identify visitors when they return to a website.
E) text files used exclusively to determine demographic information.
Correct Answer:

Verified
Correct Answer:
Verified
Q70: _ are applications of statistical techniques and
Q71: Retailers will use all of the following
Q72: Which of the following is a reason
Q73: What are the objectives of frequent-shopper programs?
Q74: Cookies are not equipped to track customer
Q75: A way to achieve customer alchemy is
Q76: When customers join the Daily Needs Reward
Q77: The objective of the CRM process is
Q79: How can retailers enhance customer loyalty?
Q80: Which of the following statements is True