Multiple Choice
When Lana went to Bookdreams.com to look for books on health and wellness, she saw a personalized greeting and book recommendations. The greeting and books recommendations were based on her previous visits to the site. Which of the following best describes how Bookdreams.com knew that Lana has accessed their site?
A) Bookdreams.com used retail analytics to create a personalized offer.
B) The site used the 80-20 scheme to analyze her buying behavior.
C) The site used market basket analysis to predict her buying patterns.
D) Another retailer sold her private information to Bookdreams.com.
E) Bookdreams.com placed cookies on her computer to identify her.
Correct Answer:
Verified
Correct Answer:
Verified
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