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In the Box, "Many Flags Fly Over the Golden Arches

Question 4

Multiple Choice

In the box, "Many Flags Fly Over the Golden Arches," the textbook describes one of the reasons McDonald's has become a global powerhouse. Which statement best describes what led to McDonald's success?


A) McDonald's was careful to include regional tastes along with its traditional burgers and fries.
B) McDonald's kept to what it did best and only served its American menu overseas.
C) McDonald's licensed all of its overseas restaurants.
D) McDonald's participates in contract manufacturing.

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