Although He Is Confident of Success, Rhett Is Concerned That

Multiple Choice

Although he is confident of success, Rhett is concerned that social, cultural, and economic differences in other nations may create some problems. He believes he should adapt his approach to these differences rather than trying to force the "American way" on foreign consumers. Rhett's attitude suggests that he wants to avoid a(n) ________ approach to business.

A) ethnocentric
B) flexible
C) ethical
D) countercultural