Multiple Choice
Kooky Cookies Corporation purchased the Crazy Cookie Company. Although this was initially an acquisition, the merging of these two businesses was a ________ merger. Kooky Cookies went on to purchase several baking product companies. Joining forces with some of its suppliers would represent a ________ merger.
A) conglomerate; horizontal
B) vertical; horizontal
C) horizontal; vertical
D) conglomerate; conglomerate
Correct Answer:
Verified
Correct Answer:
Verified
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