Arturo Is a Partner in a Firm That Specializes in Producing

Multiple Choice

Arturo is a partner in a firm that specializes in producing vitamins and health food products. While the business is considered small by U.S. standards, he is attempting to persuade his partner to expand internationally. Arturo would list which of the following as an advantage of going global?

A) Exporting can help sell excess inventory.
B) Marketing programs benefit from the cultural similarities in prospective markets.
C) Financing can easily be obtained to expand internationally.
D) Selling your products in other markets reduces their life cycle, making them more attractive.