The Marketing Director for GForce Games, a Video Game Company

Multiple Choice

The marketing director for GForce Games, a video game company, has informed his employees that he feels the company needs to improve its relationship with the distributors of the company's products because the distributors are part of the ________ environment for GForce Games. He believes that a stronger relationship with distributors will lead to more market share, and higher profits, for both GForce Games and its distributors.

A) strategic
B) external
C) outlying
D) internal
E) task