This Question Contains Several Parts; Be Sure to Answer Each

Essay

This question contains several parts; be sure to answer each.
First, define and explain the four types of reinforcement, including their effect on behavior.
Next, imagine that you manage several hundred flight attendants as a flight services manager for a major airline. You have been receiving too many complaints about flight attendants being rude to passengers. In what ways might you use positive reinforcement to improve the situation? How might you use punishment?