Two Comparably Sized Colleges Are Located in Adjacent Towns

Multiple Choice

Two comparably sized colleges are located in adjacent towns. The admissions counselors of College A have been telling prospective students that College A is better than College B because their latest freshman class has 150 more students than the freshman class at College B. The admissions counselors of College A are using the ____ effectiveness approach.

A) resource-based
B) goal
C) internal process
D) competing values