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In 2008, with Sales Declining and the Stock Plummeting, Borders

Question 90

Multiple Choice

In 2008, with sales declining and the stock plummeting, Borders' then-CEO told a newspaper reporter who interviewed him about the company's situation: "We're not in trouble; we're not in trouble at all." Borders was in the ____ stage of decline.


A) crisis
B) blinded
C) inaction
D) faulty action

Correct Answer:

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