Multiple Choice
In the context of the routes to persuasion, which of the following statements is true about the peripheral route?
A) Recipients rely on a variety of cues that allow them to make quick decisions.
B) It essentially involves message elaboration.
C) Recipients are required to do extensive cognitive work.
D) It involves careful scrutiny of new information and ideas to figure out if they have true merit.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: How would elaboration likelihood model (ELM) assist
Q2: For many students of persuasion, the most
Q4: Consistent with the democratic values of a
Q5: According to Petty and Cacioppo, why do
Q6: How do Petty and Cacioppo distinguish strong
Q7: Compare social judgment theory and elaboration likelihood
Q8: The two mental routes to attitude change
Q9: The elaboration likelihood model indicates that if
Q10: Arizona State University communication researcher Paul Mongeau
Q11: When predetermined conclusions color the supporting data