Which of the Following Is the Use of Marketing Concepts

Multiple Choice

Which of the following is the use of marketing concepts and tools to increase the acceptability of social ideas or practices that employs a consumer orientation, audience analysis and segmentation, and aspects of exchange theory in seeking to increase the acceptability of a behavior in a target group?

A) Diffusion of Innovation Theory
B) Transtheoretical Stages Of Change Model
C) Social Marketing Theory
D) Health Belief Model