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    Essentials of Health Behavior
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    Exam 12: Application of Theory: Communications Campaigns
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    Identifying Your Key Target Audiences, and Often Subgroups Within Target
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Identifying Your Key Target Audiences, and Often Subgroups Within Target

Question 3

Question 3

Multiple Choice

Identifying your key target audiences, and often subgroups within target audiences, is a process known as:


A) audience profiling.
B) audience tailoring.
C) audience monitoring.
D) audience segmenting.

Correct Answer:

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