Multiple Choice
Usage segmentation in health care has been applied in situations in which:
A) physicians use their skills in many different geographic locations.
B) the efficacy of a pharmaceutical drug can be used in alternative ways.
C) use of alternative distribution channels can be viable for the distribution of the service.
D) None of these is correct.
Correct Answer:
Verified
Correct Answer:
Verified
Q26: Segmentation should always be done even when
Q27: Experience is a major factor that influences
Q28: The cohort most frustrated with the healthcare
Q29: The major marketing objective with the heavy
Q30: In segmenting business markets, the size of
Q32: Promotion cannot be used as the sole
Q33: Dividing or segmenting patients into risk levels,
Q34: As a cohort ages, their attitudes and
Q35: For healthcare organizations, the Internet is a
Q36: The industrial segmentation scheme most similar to