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    Essentials of Health Care Marketing
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    Exam 7: Developing Customer Loyalty
  5. Question
    When Conducting a Gap Analysis, the "Walks the Talk" Gap
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When Conducting a Gap Analysis, the "Walks the Talk" Gap

Question 14

Question 14

True/False

When conducting a gap analysis, the "walks the talk" gap is the one that occurs between service quality expectations and management perceptions of those expectations.

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