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    Essentials of Health Care Marketing
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    Exam 11: Distribution
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    Using a Threat to Force a Member of the Channel
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Using a Threat to Force a Member of the Channel

Question 50

Question 50

Multiple Choice

Using a threat to force a member of the channel to engage in a particular action or behavior is implementing which form of power?


A) Reward
B) Coercive
C) Expertise
D) Referent

Correct Answer:

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