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    Exam 4: Buyer Behavior
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    Which of the Following Is Used to Develop Geodemographic Profiles
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Which of the Following Is Used to Develop Geodemographic Profiles

Question 64

Question 64

Multiple Choice

Which of the following is used to develop geodemographic profiles of consumers?


A) VALS
B) PRIZM
C) Attitude, interest, and opinion (AIO) questions
D) Attitude analysis

Correct Answer:

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