A Major Complexity of Trying to Market a Product or Service

Multiple Choice

A major complexity of trying to market a product or service to an organization with a buying center is that:

A) it is difficult to identify who is in the buying center.
B) it is often hard to establish an appointment with each person in the buying center to make a sales presentation.
C) companies will often not reveal who is in the buying center and who is ultimately involved in the final purchase decision.
D) each person in the buying center has a different set of criteria on which they are judging the product or service.