Cannibalization Refers to a Situation When

Multiple Choice

Cannibalization refers to a situation when:

A) the market territory of two contiguous markets overlap.
B) the breadth and depth of a product line complicate the marketing of a service line.
C) the sale of one product takes away sales from another of the same company.
D) two competing companies confuse the other's position in the consumers' mind, thus cannibalizing their unique position.