A Hospital Has Decided to Acquire Practices Throughout Its Primary

Multiple Choice

A hospital has decided to acquire practices throughout its primary and secondary service area. As it acquires each practice, it allows each group to retain the name of the group. However, under the practice's name, it places the name of the health system. This is an example of:

A) multiproduct branding.
B) co-branding.
C) multibranding.
D) mixed branding.