Multiple Choice
A major tertiary center has decided to generate significant revenue by staffing the laboratories of smaller hospitals in the region on a contractual basis. The tertiary center has hired a large number of pathologists. However, as they place the pathologists in these local hospitals, there will be no identification with the major tertiary center. The pathologists and their support staff will wear the lab coats of the local facility. This approach is an example of which branding strategy?
A) Multibrand
B) Multiproduct
C) Mixed
D) Reseller
Correct Answer:
Verified
Correct Answer:
Verified
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