According to the Chapter 4 Strategic Focus, the Li Ning

Multiple Choice

According to the Chapter 4 Strategic Focus, The Li Ning Company entered the Chinese sportswear market using a __________________ strategy. As it seeks to expand into new market segments, however, its strategy has changed to ____________________.

A) differentation; integrated cost leadership/differentation
B) focused differentation; differentation
C) cost leadership; integrated cost leadership/differentation
D) focused cost leadership; cost leadership