In China, Starbucks (Chapter 8 Opening Case) Is Standardizing Its

Multiple Choice

In China, Starbucks (Chapter 8 Opening Case) is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers tastes. Starbucks is following the __________ international corporate-level strategy.

A) transnational
B) global
C) differentation
D) multidomestic