IKEA Is a Global Furniture Retailer with More Than 300

Multiple Choice

IKEA is a global furniture retailer with more than 300 outlets in 39 countries and regions.IKEA focuses on lowering its costs as well as understanding customer needs, especially younger ones.IKEA's international strategy is best described as __________, and the appropriate organizational structure to implement this strategy is the __________ structure.

A) transnational; combination
B) global; worldwide product divisional
C) multidomestic; worldwide geographic area
D) competitive; strategic business unit multidivisional