Multiple Choice
The terms below refer to the use of the four Ps of traditional marketing strategies. Match the term with the definition.
-_____ refers to physical goods, a service, an experience, an event, a person, a place, a property, an organization, information, or an idea.
A) Product
B) Price
C) Place
D) Promotion
Correct Answer:
Verified
Correct Answer:
Verified
Q13: There is no significant power by using
Q14: According to the textbook, social marketing is
Q15: In marketing, the idea that people are
Q16: The social marketing mindset is very expensive
Q17: _ focus(es) on the experiences of those
Q18: Both the social marketing process and program
Q19: Example barriers to receiving prenatal care and
Q20: Social marketers set an overall goal for
Q21: Describe what promotion is and what concerns
Q23: It is insignificant that marketers understand the