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The Diffusion of Innovation Theory Has Several Different Stages of Adoption

Question 20

Multiple Choice

The Diffusion of Innovation theory has several different stages of adoption , match each stage with the corresponding definition:
-Laggards


A) Individuals that seek out the latest technology, product or activity.
B) Individuals that like innovation, but are not the first in line at the store.
C) Individuals that wait until they receive some external motivation before getting involved in the change.
D) Individuals that are not willing to make any change until most people have made the change; they have a 'wait and see' attitude towards change.
E) Individuals that are last to buy into the change in spite of constant exposure or that have limited access to the typical communication networks.

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