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    Brand Management Co creating Meaningful Brands
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    Exam 5: Creating New Brands
  5. Question
    Positioning Research Involves Two Key Things - What Are They
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Positioning Research Involves Two Key Things - What Are They

Question 2

Question 2

Multiple Choice

Positioning research involves two key things - what are they?


A) User needs and brand heritage
B) User and ideological frames of reference
C) Unique selling points
D) Gaps in the market

Correct Answer:

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